Increasing the engagement of a fintech app with a new feature
Increase the engagement of a money management app with a new feature.
Qualitative research showed that many users of banking apps use their app in combination with other tools, such as Excel, before making buying decisions.
Underlying need: the current balance of an account doesn’t show the coming expenses. This creates uncertainty for users.
Higher retention than the average finance app.
Downloads in the first 6 months from the launch.
In the Google Play store 4 months from the launch
- Qualitative & quantitative research
- Information architecture
- Visual design