Offering a personalized experience to museum visitors
Creation within 12 weeks of the concept for a museum app with 3 features that solve visitors’ need of better personalization.
An initial research revealed that 78% of museum visitors need personalized information and unique content to enjoy a museum visit. Around 2/3 spend multiple hours to prepare upfront to meet this need.
The app “Your Story” provides museum visitors with a description of the pieces they see that is tailored on their unique interests. This way every visitor would receive a personalized experience of what they see and make sure they can enjoy their experience to the max.
Overall project time from ideation to prototyping
Interviewees indicate the feature meets their need
Interviewees would use the app instead of their current solution
- Problem discovery & validation
- Solution testing
- High-level wireframing
- UI design