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Offering a personalized experience to museum visitors

Goal

Creation within 12 weeks of the concept for a museum app with 3 features that solve visitors’ need of better personalization.

Problem

An initial research revealed that 78% of museum visitors need personalized information and unique content to enjoy a museum visit. Around 2/3 spend multiple hours to prepare upfront to meet this need.

Solution

The app “Your Story” provides museum visitors with a description of the pieces they see that is tailored on their unique interests. This way every visitor would receive a personalized experience of what they see and make sure they can enjoy their experience to the max.

KPIs

12 weeks

Overall project time from ideation to prototyping

78%

Interviewees indicate the feature meets their need

95%

Interviewees would use the app instead of their current solution

Key data

  • Ed-tech
  • App

Activities

  • Problem discovery & validation
  • Solution testing
  • High-level wireframing
  • UI design
  • Prototyping

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