Where should you start optimizing your conversion? With so many factors contributing to a high conversion, picking where to start is not easy. Do you start looking at the technical specs of your app or website? Or better to start A/B testing? How do you do testing without throwing a fortune down the drain? Well …
Despite the revolution brought by open banking, the fintech sector still struggles to have a significant impact on our daily lives. We start seeing new possibilities rising in payment and personal finance, but it feels like the existing solutions don’t cut it yet. The open banking technology seems to be inaccessible to many. Even …
Where is fintech headed? A powerful learning from low-code apps Read More »
Customer journey maps are one of your best allies to understand what makes people use your product and eventually convert. If you want to increase the conversion of your product while creating a user friendly experience, you have to map your customer journey. In this post I describe the must-haves of a customer journey, how …
Persona templates can save you a lot of time. Find in this post how to fill one avoiding the main mistakes. Free resources to download.
What is UX design? It can be hard to explain in one sentence what this new and vast discipline is. This has led to many misconceptions about it. Clarifying the role of UX is necessary to avoid misunderstandings when you work with a UX designer or hire one. For one thing is sure: user experience …
UX design: what is it and what does a UX designer do? Read More »
Investing in UX is one of the activities with the highest business return. But what are the UX activities that generate the highest ROI?
Mastering UX research methods is essential to build user-centric products. You won’t manage to build a successful product without knowing your users and their needs. But how do you decide when to use each method to collect the right insight? To help you decide what method to use and why we collected the 9 most …
One of the most common mistakes in conversion rate optimization (CRO) is to try to improve conversion by immediately start A/B testing. Why is this a mistake? If you move things around you will see changes but not understand what’s behind these changes. It’s all guess work and you won’t know what works and what …
A user-centric approach to conversion rate optimization (CRO) Read More »
Many companies invest in UX, but what is really the business value of user experience? What is the ROI of investing your money into it? And lastly, what is the risk of not calculating it? We answer all these questions in this article. Calculating the benefit of user experience is often seen as too hard …
What’s the business value of user experience (UX)? Read More »
Many digital products fail to address the needs of their users. They become irrelevant soon after their launch. This happens because a lot of good ideas are not properly tested before they’re turned into a real-world solution. The best way to prevent irrelevance is to test and collect data. Data-driven design enables teams and companies …
