What is a 5-seconds test and how to use it for growth
What is a 5-seconds test?
A 5-seconds user test is a simple way to get qualitative data from your users. The idea is to learn how your customer perceives your product and its value proposition. The test also gives you an idea of what he expects to find on the screen.
Essentially, the 5-second test involves showing a user a design for just 5 seconds and then asking them what they remember about it. This provides valuable data about first impressions and can help to identify any areas that need improvement.
However, you can use a 5-seconds test in different ways. For example, you can use it to improve conversion. Read further to learn how to do it.
Why should you run a 5-seconds test
The user is always right – or so the saying goes. And when it comes to design, user feedback is essential in order to create a product that people will actually want to use. That’s where the 5-second test comes in.
Of course, the user’s memory may not be perfect, but the 5-second test is still a valuable tool in the design process. By taking user feedback into account, you can create a product that will make a great first impression and stand out from the competition.
The benefits of running a 5-seconds test
The 5-second user test is a powerful tool to use when you want to test the flow of your product. That’s why it’s a test very used by designers and developers.
With it you can get qualitative feedback from your customers and understand what works and what doesn’t. That’s why 5-second tests can also be used as a tool for growth. The test can be tailored to fit your specific needs , and it’s a great way to get qualitative feedback from your customers.
Let testers know more about the context of their task, and you’ll receive valuable feedback that can help improve your website or app.
How a 5-second test can help you improve the conversion of your product or page
It’s a great way to test the usability of your site early on in the process. This will help you see what works best for your audience and what won’t work so well. With the 5-Second Test it is possible to gather large amounts of user data. The 5-Second test is quick and easy to implement, which makes it a popular choice for many businesses.
There’s multiple things you can test to improve the conversion of your page. First of all, how clear is your message. To convert, users need to clearly understand the value you bring. Secondly, how’s your offer different from the competitors? These 2 are the most important questions users have when seeing your product or website for the first time.
Secondly, you should also test the technical aspects of your product or page. Is you page optimized for mobile? Data shows that mobile users are 5X more likely to abandon a task if the website isn’t optimized for mobile. How fast does your page load? It might sound silly, but the speed of interaction can sometimes make people feel more comfortable to try out your product. The first five seconds of page-load time have the highest impact on conversion rates.
A 5-seconds test should be an essential tool in any CRO (Conversion Rate Optimization) strategy.
How can 5-second user tests help you understand your users better?
In order to understand how users think and see, it is important to perform a 5-second user test. This will help you get feedback on what they notice about your product or website in the first five seconds of interaction. It can also help you determine whether users are able to complete specific tasks and if they are confused about anything.
Keep in mind that these tests should be conducted with new users, not people who have been using your product for a while. This is because they may already be familiar with how everything works and may not be representative of your target audience.
Can the 5-seconds test lower the cost of development?
When done early in your product development, the 5-second test can save you money by avoiding the cost of waste. It may sound daunting to test early, but the feedback of few users can save a lot of hours spent developing products that are too hard to use.
A widely known statistic tells you that for every euro or dollar you spend improving the UX of your product in the ideation phase, you save 10 times that amount on development costs and 100 times that amount of costs you’d incur after the product is live.
Where does a 5-seconds test fit in the development process?
The 5-second test can be used at any stage of the development process, from early concept testing to final usability testing. While it is not always possible to get an accurate picture of the design in such a short amount of time, the 5-second test can give you a quick snapshot of how well your design is communicating its message.
In many cases, it is worth conducting a 5-second test early and often in the design process to catch potential problems before they become too costly to fix. 5-second tests can also be used to test different versions of a design to see which one is more effective.
How you can run a 5-seconds test
To run a 5-seconds test you can follow these easy steps:
1. Pick a simple task your users may want to do on your website or app.
2. Have 10-15 people complete the test, and record their first attempts (do not give them feedback while they complete the task).
3. After they’ve completed the task ask them how their experience was. Was everything clear? What could be clearer?
4. Use the feedback to improve the flow then repeat the test. If you have two options in mind you can also A/B test them and ask for feedback.
A popular platform you can use for this kind of test is UsabilityHub. It allows you to set the test, find participants and store all your results in one place. With UsabilityHub you can also get inspiration on different ways to run the same test.
Most common mistakes when running a 5-seconds test
There’s some common mistakes most teams make when running a 5-seconds test. The main one is to run the test without a clear goal. You’ll get different feedback from the users and you won’t be able to use it.
Another common mistake, often done to save time, is not running the test with users that fit your target audience (the more similar to your actual customer, the better). Unfortunately, people not in your target group won’t have useful insight, especially if you use the test as a way to improve conversion.
Not running the test with enough users is another common mistake. You can always get more but if you don’t have enough, there is no point in doing it at all. Check here how many users you need for your test.
Lastly, it’s a mistake to run the test without enough iterations. You need to have a clear hypothesis, and then run the test as many times as needed for you to learn something from it.
What are some things to keep in mind when analyzing the results of a 5-second user test?
When analyzing the results of a 5-second user test, it is important to keep in mind its limitations. First and foremost, the 5-second test is best used to assess pages with a single primary purpose. This is because the test cannot account for interactive elements, which can affect users’ overall experience on a page.
Additionally, it is important to remember that the 5-second test provides only a snapshot of how users interact with a page. Therefore, it should not be used as the sole criterion for making decisions about design or content changes. By keeping these things in mind, you can use the results of the 5-second user test to make more informed decisions about your website’s usability.