What are the best tools & software for Conversion Rate Optimization


In search of the best CRO tools for your website? Here’s our top 19 list, many with free options, to improve your site’s conversion rate and generate more leads.

Best Software for Conversion Rate Optimization


Conversion Rate Optimization Tools Overview


Conversion rate optimization is the process of increasing the percentage of website visitors who take a desired action, such as subscribing to a newsletter or making a purchase. In order to do this, you need to use the right tools.

The first step is to gather data about your visitors so that you can understand their behavior. You can use analytics tools like Google Analytics or Hotjar to track things like how many people visit your site, where they come from, and what pages they view.

Once you have gathered this data, you can start using A/B testing tools like Optimizely or VWO to test different versions of your pages and see which one performs better. These tests can help you determine things like whether or not including a video on your page increases conversion rates, or whether reducing the number of form fields results in more submissions.

Finally, once you have determined which changes result in higher conversion rates, you can use landing page builder tools like Unbounce or LeadPages to create custom pages for your campaigns.

Here’s a list of all these tools. Read further to learn more about each one and discover which one fits your needs.


#1 – Instapage


Instapage is one of the most popular landing page creation tools on the market. It’s easy to use and has a ton of features that can help you to create conversion-friendly pages for your website or blog. One of my favorite features of Instapage is the personalization feature, which allows you to create different experiences for different target audiences. This is a great way to boost conversions by giving your visitors an experience that is tailored specifically for them.

Another great feature of Instapage is the funnel segmentation tool. This tool makes it easy to break down your landing page into individual steps, making it easier to track how people are progressing through your funnel.

The only downside of Instapage is that it’s a paid service – there’s no free trial period available. However, at $495/one-time payment, it’s not too expensive compared to some other options on the market.


#2 – VWO


VWO is one of the most popular conversion rate optimization (CRO) tools on the market. It’s simple to use and helps you manage tests from a single platform, making it an attractive choice for small businesses and startups. The tool is available for $99 per month on the website, making it a cost-effective option for those looking to improve their website’s performance.

VWO also makes it easy to run A/B tests, use heatmaps, and gather data about conversions in a cost-effective manner. This information can be used to make informed decisions about how to improve your website’s user experience (UX) and increase your conversion rate.


#3 – UsabilityHub


UsabilityHub is a great tool for conversion rate optimization. It helps you test your design layout with real users and makes it easy to see what they like and don’t like. The tool also provides end-to-end user testing, so you can get a clear idea of how users interact with your website or product.

In addition, UsabilityHub offers remote user research and usability testing. This means you can get feedback from users all over the world, which is great for international companies or websites. The tool also has a variety of tests for visual appeal, navigation, and first click. So if you want to make targeted changes to your campaigns or product launches, UsabilityHub is the perfect tool for you!


#4 – MouseFlow


MouseFlow is a powerful web analytics tool that can help you figure out why and how leads are dropping off your website. It offers heatmapping, funnel analysis, and form analysis features to help you improve your website experience. Additionally, it allows you to set up feedback campaigns to get optimization data from your customer’s personal experiences. MouseFlow starts from 24 euros/month and has 6 types of heatmaps.


#5 – ConvertBox


ConvertBox is a CRO tool that allows you to create highly targeted opt-in forms. Its intelligent targeting feature personalizes messages based on referring sites and CRM data. ConvertBox is $99/year. It’s easy to integrate with other email marketing tools and CRMs.


#6 – Plerdy


Plerdy is a valuable tool for online businesses looking to increase their conversion rates. It provides in-depth information about how users are interacting with your site, and what elements need improvement. Plerdy also has a conversion funnel tool that shows you which areas of your funnel are causing leads to drop out. This invaluable data can help you improve your sales strategy and see real results. And best of all, it’s free.


#7 – Lucky Orange


Lucky Orange is a great all-in-one CRO tool that offers a broad range of features to help you figure out how your customers interact with your site. With Lucky Orange, you can see where people are clicking on your pages, how long they’re spending on each page, and what kind of interactions they’re having with your site. Plus, their chat feature helps you guide leads towards a purchase or answer any questions they might have on the website. And if you need more features, Lucky Orange has pricing options to suit your company’s needs, from $10-100 per month.


#8 – Hubspot Website Grader


HubSpot‘s Website Grader is a quick and easy tool that provides insights on factors that affect your website’s performance. It assigns you a grade as well as suggestions for improvement, making it an essential tool for converting visitors into customers more easily. The best part? HubSpot’s Website Grader is totally free!


#9 – Visitor Analytics


Visitor Analytics is an all-in-one analytics app that helps you analyze your site and customer data to boost conversion. The app’s features are split into 3 categories: web statistics, user behavior, and visitor feedback.

User behavior is one of the most important aspects of conversion optimization, and Visitor Analytics has some great features in this category. Their Heatmap tool will show you where on your pages people are clicking the most, which can help you determine what content is popular and place it higher up on the page. You can also see how far down the page users are scrolling, so you can be sure to include all relevant information in each section.


#10 – JivoChat


JivoChat is a powerful live chat tool that can help boost your conversion rates. It integrates seamlessly with your site design, and provides chat boxes that work on different devices and languages. This allows you to communicate with customers in their language of choice, which can lead to a better customer experience and increased conversions.

JivoChat also helps you learn more about customer experience and flow. This valuable information can help you improve your website and increase your conversion rates even further.


#11 – OptimizePress


OptimizePress is a popular CRO toolkit that’s specifically designed for WordPress websites. With it, you can quickly create pages that are geared towards conversions – such as landing pages and sales pages. In addition, the toolkit comes with a powerful payment and checkouts plug-in that makes selling digital products easier for you and your customers.

What’s more, Optimize integrates with Google Analytics so you can track your website’s performance and see how well your content is converting visitors into buyers. And if you want to test different website content, OptimizePress makes it easy by allowing you to compare multiple combinations side-by-side. Best of all, OptimizePress is free!


#12 – Attention Insight


Attention Insight is an AI-powered heatmap tool that will help you with your website. Heatmaps give you a visual representation of how people are interacting with your site, including where they’re clicking and what they’re looking at. This information can be invaluable in optimizing your conversion rate.

Attention Insight helps you to create heatmaps of videos within your page, including key elements like CTA buttons. You can see not only how much attention each element is getting, but also how it compares to other elements on the page. This can be extremely helpful in determining what’s working and what isn’t.

The free plan includes all features and costs nothing to use – so there’s no reason not to try it out!


#14 – Google Optimize


Google Optimize is a free tool that lets you listen in on your customers as they test your products or websites. It’s an A/B testing and experimentation platform that allows you to conduct controlled tests to help improve your website’s user experience, conversions, and revenue.

Integrating with Google Analytics, Optimize gives you actionable insights into how people are using your site so you can make informed decisions about what works best for them. You can then use these findings to optimize and personalize their experience on your website.


#14 – Unbounce


Unbounce is a tool that helps to easily create beautiful landing pages. The drag-and-drop page builder makes it easy to customize the layout of the page, and you can even add custom code if needed. Unbounce is an affordable and accessible tool that can be used to track customer behavior, including how they interact with your landing page. You can also use Unbounce to create popups and sticky bars.

Unbounce offers a free trial, while the paid plans start at $29/month.


#15 – Hotjar


Hotjar is a great tool that can help you track how your customers are using your website. By tracking visitors’ journeys and gathering information about their actions using heatmaps and incoming feedback surveys, Hotjar can give you an in-depth picture of how users interact with your site. It also has a freemium version, so be sure to check it out!


#16 – UserTesting


UserTesting is a great tool for conversion rate optimization as it lets you easily record real human insights. With its global network, you can get feedback quickly from people all over the world. Additionally, you have the flexibility to choose your audience and create tasks on the platform in as little as 2 hours. UserTesting also offers individual pricing solutions, as well as a free trial period.


#17 – Vyper


Vyper is a great marketing tool that can be used to create giveaways and contests. The tool can be easily integrated with landing pages, widgets, and other tools using templates. Additionally, promoted on social media, contests are great for generating leads and boosting conversions in CRO efforts. When designed properly, they can be very successful!


#18 – Hello Bar


Hello Bar is a plugin that allows you to create popups and add them to your website. It has pre-built themes and an easy visual editor, so you can create the popup you want without any trouble. Additionally, you can target visitors by campaign, referral source, location, device, etc.

The plugin integrates with WordPress and Wix, making it easy to use no matter what platform your website is built on. Price starts from $29/month for the Free Forever plan.


#19 – Effective Experiments


Effective Experiments is a comprehensive project management and workflow platform. It’s best suited for enterprises, as it can track all your experiments, help determine statistical significance, and also has an email marketing feature.


The absolute best tools to improve UX and increase conversion


Don’t forget that the best tools to increase conversion and improve UX are free. They’re your eyes and ears. They help you collect qualitative data from real users. They help you understand your customers and their needs, frustrations, and desires.

This way you’ll understand the why behind users behaviour. In fact, what software can’t give you, is an understanding of the context and the reasons for certain actions.

Make sure you complement your quantitative research with the right amount of qualitative insight.


How do CRO tools work?


There are many different types of CRO tools, but they all have the same goal: to help site owners understand how people use their website. By understanding what people do on their site and why, site owners can make changes that encourage more people to convert into customers.

Some CRO tools use data collected from real visitors who visit the website. This data can come from surveys or from tracking how people interact with the site. Behavior analytics tools identify barriers that prevent conversions, such as checkout processes that are too long or difficult forms to fill out. Once these barriers are identified, they can be fixed so that more people will be encouraged to convert.


What are their advantages?


There are many benefits to using CRO tools. Perhaps the most obvious is that they let you collect and observe data at scale. This way you can accurately process all the data regarding your users – including their behavior, preferences, and engagement levels. Additionally, CRO tools can help you identify trends and correlations that would be otherwise difficult to spot. Armed with this information, you can then make more informed decisions about how to improve your website’s conversion rate.


What are their disadvantages?


While these tools can be extremely valuable for increasing your conversion rate, they do have some disadvantages. One disadvantage is that if you only use these tools you’ll forget to collect qualitative data. This data is essential for understanding how your customers interact with your website and what changes you need to make to improve their experience.

Another disadvantage is that not every company has enough data to run an analysis on these tools. If you don’t have a lot of traffic or sales, it’s going to be difficult to get accurate results from the analysis. However, this doesn’t mean you should give up – start by focusing on “small data.” This is data that’s more manageable and easier to work with, such as customer feedback or survey responses. Once you have a better understanding of how people are interacting with your website, you can then begin collecting larger amounts of data for analysis.


Which one is the best for me?


There is no one-size-fits-all answer to this question, as the best CRO tool for you will depend on your specific needs and goals. However, some of the most popular tools include A/B testing software, heat mapping tools, and form analysis software.

It’s important to note that using CRO tools should never be seen as a substitute for qualitative analysis. You need to understand why users are behaving in a certain way before you can begin using these tools effectively. Once you have that understanding, however, CRO tools can be an extremely effective way of removing obstacles to conversion.


Finding the best conversion rate optimization tools


There are many conversion rate optimization (CRO) tools on the market, and it can be tough to decide which ones to try. It’s important to remember that not all CRO tools are created equal- some are better for certain tasks than others.

First, you need to decide what task you want to perform. Some common tasks include getting real user feedback, generating leads through live chat, and learning from your rival websites’ success. Once you know what you need to do, it’s easier to choose the right tool for the job.

Other important tasks include getting real user feedback, generating leads through live chat, and learning from your rival websites’ success. No matter what you’re working on, there’s a CRO tool out there that can help you get the results you want. Try out a few and see which ones work best for you!


Do I need all of them?


It can be tempting to try every tool and run every experiment you come across when it comes to conversion rate optimization (CRO). But the truth is, you don’t need all of them. And if you tried them all at the same time, you’d likely see very little improvement in your conversion rates.

That’s why it’s important to focus on the tools and techniques that will have the biggest impact for your business. Start by trying out a few different tools and experiments, and see how they work for you. If they’re effective, keep using them. If not, move on to something else.

Remember: not everything works for everyone, so find what does work for you and stick with it!



What is CRO?

CRO is the process of increasing the number of desired actions finished on a website. This could be anything from subscribing to a mailing list, making a purchase, or downloading a white paper.

Why do I need CRO?

If you’re not seeing the results you want from your website, conversion rate optimization can help. A good CRO strategy can improve your website’s performance by increasing traffic and leads.

What are some common CRO techniques?

There are many different techniques that can be used for conversion rate optimization, but some of the most common include A/B testing and multivariate testing.

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