The Right UX Research & Design Agency for Your Business
A UX agency is useful for a variety of tasks, such as understanding what users want and designing the user experience for your products. Finding the right one can boost the speed of your development and help you achieve success. But how do you find the right partner with so many options available?
Let’s jump in.
What do UX agencies do?
There are many different types of agencies that offer UX services. The type of agency you choose will depend on your specific needs.
UX research is the process of gaining insight into your users and how they interact with your product. UX design is the process of creating a solution to meet these needs. On top of this there’s UX strategy, by which you define your company’s goals, and then aligning UX design with those goals. It’s important to understand which services your business needs and how they relate to one another.
One thing often undervalued is good information architecture, ie organization of the information on your website, app or product in a way that makes sense to users. A good information architecture will make your product easier to use and more intuitive. It’s a lot of work, but it pays off in the long run.
When you’re considering different agencies, it’s important to take the time to find one that’s a good fit for your business. Once you’ve found an agency you can trust, you’ll be able to work together to create a great user experience for your customers or users.
Why is UX good for business?
When done right, UX is a strategic element for the success of your company. It has at least three benefits: it benefits users, it increases revenue and lowers costs.
According to IndieHackers, 95% of founders see UX as just beautiful design. In my opinion, the partnerships that unlock the highest value for companies are those where agencies realise the impact that good UX will have on the bottom-line. To create success, both businesses and agencies need to focus on the following:
UX to create user-centric digital products
There are many reasons why UX is good for business. User-centric products are easier to use, which can lead to increased sales and higher customer satisfaction. In addition, UX can help you reduce support costs by making it easier for customers to find the information they need. Finally, good UX can help you attract and retain top talent, as potential employees will be attracted to companies that invest in creating great user experiences.
The business value of UX: better engagement and conversion
UX is important for businesses because it can help to increase engagement and conversion rates. Good UX design can make a big difference in how users interact with your website or app, and if done well, can lead to more sales and conversions. In addition, good UX can also help to build trust and loyalty with users, which can further increase sales over time.
Applying the UX process to reduce waste
Applying the UX process to reduce waste is a good business strategy because it can help you save time and money while improving the quality of your product. The UX process can help you identify and eliminate unnecessary steps in your product development process, making your product more efficient and effective. In addition, the UX process can help you improve communication between team members, resulting in a smoother and more coordinated workflow. By applying the UX process to your business, you can improve your bottom line while delivering a better product to your customers.
UX research & design
UX research & design is a process that helps businesses create products that are both useful and appealing to their customers. The first step in this process is to understand the needs of your target market. Once you know what they’re looking for, you can begin designing a product that meets those needs.
It’s important to find a UX agency that has experience with your type of business. They should also be able to provide examples of their work. This will give you a good idea of their abilities and whether or not they’re a good fit for your company.
When you’re ready to start working with a UX agency, be sure to set clear objectives for the project. This will help them create a plan that meets your specific goals. Once the project is underway, be sure to communicate regularly with the agency so you can give them feedback and ensure that the project is going according to plan.
How’s UX different from Interface Design
UX and interface design are different but related. Interface design (UI) is the process of designing a user interface, and it involves all aspects of the graphic layout of a website or application. UX, on the other hand, refers to a broader user experience. It encompasses the interaction between a user and a business, product or service.
Unfortunately, most founders confuse UX design with just UI design, which is only a small part of it. UI design should also come after you understand what to build for users.
The user experience design process to solve complex problems
The right agency is not only good at providing good design. It uses also the right process to create user-centric products in a time-effective way.
Among the most common processes there’s Design Thinking, Agile or Lean. These processes are also often used in combination with each other. What they all have in common is that they use the user’s perspective in their discovery process.
The right agency uses these processes will have a good understanding of what your users need and how to create products that meet those needs. Having a tried-amd-tested process will save you a great deal of money.
How much does a UI UX project cost?
There is no one-size-fits-all answer to this question. The cost of UI/UX design services will vary depending on the size and scope of your project, as well as the experience level of the agency you choose to work with.
In general, the projects of Design Accelerator vary between EUR 2.000 to EUR 20.000 over the course of 2 to 6 months. Typical projects are in the range of EUR 4.000 to EUR 12.000.
No matter what your budget is, it’s important to find an agency that can provide high-quality results within your price range. See the costs you spend on UX as costs saved on developing features that will have to be thrown away.
What should you be looking for in a UX agency?
Here are some things to keep in mind when choosing a UX agency:
- Make sure the agency has a good understanding of your business and your goals. Everyone involved should understand your business and what makes the success of the project.
- Make sure you understand who you will be working with. Unfortunately, it may happen that while you pick an agency with a lot of experience, you may end up working with very junior staff. So get a sense of their team and whether they have the skills and expertise to meet your needs.
- Make sure the agency has experience with the type of project you’re looking to do.
- Ask for examples of their work and case studies from previous clients.
- Ask about their process and how they work with clients.
Choosing the right UX agency is an important decision for any business. By taking the time to find an agency that meets all of the criteria above, you can be confident that you’re making the best choice for your company.
Questions you should ask to yourself before working with a UX agency
There’s also questions you should answer before working with ana agency. Being aware of these points will help you get the most out of the cooperation.
1. Do you have clear in mind what you want and why?
Ever heard of “start with why?” Why do you need help with UX in general? Ask yourself the following questions:
- What are your business goals?
- What are your users’ needs?
- Do you have a clear understanding of your metrics, such as customer-lifetime value?
- What type of user experience do you want to create?
- What is your budget?
2. Will you integrate the UX designer in your team or only care for the deliverable?
When you’re looking for a UX agency, it’s important to find one that will be a good fit for your team. There are a few things you should consider when making your decision:
- The size of the agency: A large agency may have more resources, but a smaller one may be more flexible and easier to work with.
- The location of the agency: An agency that’s close to you may be more convenient, but an agency in another city or country can offer a fresh perspective.
- The team members: Meet with the team members who will be working on your project to see if they’re a good fit for your company culture.
Once you’ve considered all of these factors, you should have a good idea of which UX agency is right for your business.
3. What is a user experience design agency vs freelancers and in-house UXers?
There are a few key differences between UX agencies, freelancers, and in-house UXers. First, UX agencies tend to have a team of designers with different specialties, whereas freelancers and in-house UXers typically have one area of expertise. Second, UX agencies usually have more resources and knowledge at their disposal than either freelancers or in-house UXers. This allows them to provide a more comprehensive service.
That said, there are also some similarities between these three groups. All three can help you with user research, wireframing, and prototyping. And all three can provide insights into how your users interact with your product or service. Ultimately, the best option for you will depend on your specific needs and budget.
4. Who will decide on the development roadmap?
The development roadmap is an important part of any software project. It’s a document that outlines the features that will be delivered, and when they will be delivered. The roadmap is created by the product owner, in consultation with the development team.
About Design Accelerator
At Design Accelerator we help companies boost their growth with data-driven UX. We usually work with SaaS, apps or platform businesses that want to improve their activation, engagement or revenue.
If you want to know more about our services, feel free to contact us here.
Design Accelerator Use Case: How to rank in the top 3 Google PlayStore apps
How did I start with UX? In 2017 I’ve launched an app for personal finance. Thanks to thorough research we managed to identify what was currently missing in the market.
We’ve then launched an app that had an acquisition cost 8 times lower than the average cost of apps for financial services and 2.1x higher retention.
The app eventually ranked in the Google PlayStore top 3.
You can find the business case here.
Get in touch
Still wondering whether a UX agency fits your needs? Get in contact with us for an orientation call via our contact page. We’re happy to hear from you!