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Words that work for everyone: how to write inclusive UX copy

Choosing the right words is an essential part of every relationship. Finding the right words to communicate with your users will help you build trust and not make anyone feel excluded.

Invision’s DesignTalk, “Inclusive UX copy: Making words work for everyone” by Ada Powers (link here) beautifully addresses the topic. Inspired by its clarity, we have distilled the learnings in an easy infographic that you can freely download here.

You can watch the full video here:

Some key takeaways:

  • Writing inclusive copy it’s never a done job. The use we make of words changes over time and it’s influenced by history, culture and evolution.
  • Most of the times inclusivity is not about not using certain words, but rather using them correctly.
  • We should start from the needs of our audience when deciding what copy to use and what data we’ll collect.

Infographic on how to write inclusive copy:

How to write inclusive UX copy

You can download the infographic here.

Other resources on how to write inclusive copy:

 

  • “Design for Real Life” by Eric Meyer & Sara Wachter-Boettcher (2016) (link here)
  • “Accessibility for Everyone” by Laura Kalbag (2017) (link here)
  • Invision’s DesignTalk, “Inclusive UX copy: Making words work for everyone” by Ada Powers (2018) (link here)

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