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25 Statistics on UX and Growth

 

User experience (UX) is one of the 3 key factors of a company’s success. Unfortunately, good UX is often an afterthought.

If you follow this blog you know that my approach is to see UX as a tool for growth. Unfortunately it’s surprisingly difficult to find relevant statistics on UX and its business.

So I’ve scouted around the web for the most reputable sources I could find. The result is these statistics on UX that show how good user experience drives the growth of your company.

Statistics on UX

Statistics on UX and acquisition

  1. 72% of customers will tell 6 or more people about their good experience. 13% of them will tell 15 or more people about bad experiences.
  2. Websites that load within five seconds have 25% higher ad viewability, 70% longer sessions, and a 35% lower bounce rate than slower-loading sites.
  3. According to UserGuiding 97% of companies say a good user onboarding is necessary for a product’s growth.

 

Statistics on UX and conversion

  1. 67% of mobile visitors who like the user experience are likely to make a purchase.
  2. According to a study by Forester, a good UI can raise a website’s conversion rate by up to 200%, while a better UX design can raise the conversion rate by up to 400%.
  3. 8 in 10 customers are willing to pay more for better customer experience.

 

Statistics on UX and retention

  1. Poor aesthetics is the major reason for 52% of users not to return to a website.
  2. The second most important reason users leave a website is that they can’t tell what a website does. 46% of consumers say they leave a website once they can’t easily tell what a company does.
  3. On average 43% of people won’t return to a website with a slow loading time.
  4. About 40% of users said they would leave a website if it takes more than 3 seconds to load.
  5. 80% of users say they’ve deleted an app because they didn’t know how to use it.
  6. PWC found that 32% of the customers would leave a brand they loved after just one bad experience.

 

Statistics on UX and startups

  1. According to McKinsey, design-focused startups make 32% more revenue on average than companies who don’t make design a company priority.
  2. According to the same survey, design-focused startups bring 56% higher total returns to shareholders.
  3. Startups who made it to the scaleup phase spend on average 10% of each funding round on UX.
  4. On average it takes startups 4-6 months to find the problem/solution fit and launch the MVP.
  5. The average cost of an MVP is $10.000 to $50.000.

 

The effects of bad UX

  1. About three-quarters of visitors will not return to a website that is not mobile optimized.
  2. Customers who have had a negative brand experience on mobile are 62% less likely to purchase from this brand in the future.
  3. Mobile users are 5X more likely to abandon a task if the website isn’t optimized for mobile.

 

Statistics on Usability

  1. About 85% of adult users expect a business’ mobile page to be as good or better than the desktop version.
  2. About 75% of consumers form their opinion about a website’s credibility based solely on its aesthetics.
  3. According to Measuring U, 85% of issues related to UX can be detected by performing a usability test on a group of five users.
  4. 40% of users prefer self-service over human contact.
  5. 66% of adults believe that the best online user experience they can receive is a company valuing their time.

 

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