25 Statistics on UX and Growth

User experience (UX) is one of the 3 key factors of a company’s success. Unfortunately, good UX is often an afterthought.

If you follow this blog you know that my approach is to see UX as a tool for growth. Unfortunately it’s surprisingly difficult to find relevant statistics on UX and its business.

So I’ve scouted around the web for the most reputable sources I could find. The result is these statistics on UX that show how good user experience drives the growth of your company.

Statistics on UX and acquisition

1. 72% of customers will tell 6 or more people about their good experience. 13% of them will tell 15 or more people about bad experiences.
2. Websites that load within five seconds have 25% higher ad viewability, 70% longer sessions, and a 35% lower bounce rate than slower-loading sites.
3. According to UserGuiding 97% of companies say a good user onboarding is necessary for a product’s growth.

Statistics on UX and conversion

1. 67% of mobile visitors who like the user experience are likely to make a purchase.
2. According to a study by Forester, a good UI can raise a website’s conversion rate by up to 200%, while a better UX design can raise the conversion rate by up to 400%.
3. 8 in 10 customers are willing to pay more for better customer experience.

Statistics on UX and retention

1. Poor aesthetics is the major reason for 52% of users not to return to a website.
2. The second most important reason users leave a website is that they can’t tell what a website does. 46% of consumers say they leave a website once they can’t easily tell what a company does.
3. On average 43% of people won’t return to a website with a slow loading time.
4. About 40% of users said they would leave a website if it takes more than 3 seconds to load.
5. 80% of users say they’ve deleted an app because they didn’t know how to use it.
6. PWC found that 32% of the customers would leave a brand they loved after just one bad experience.

Statistics on UX and startups

1. According to McKinsey, design-focused startups make 32% more revenue on average than companies who don’t make design a company priority.
2. According to the same survey, design-focused startups bring 56% higher total returns to shareholders.
3. Startups who made it to the scaleup phase spend on average 10% of each funding round on UX.
4. On average it takes startups 4-6 months to find the problem/solution fit and launch the MVP.
5. The average cost of an MVP is $10.000 to $50.000.

The effects of bad UX

1. About three-quarters of visitors will not return to a website that is not mobile optimized.
2. Customers who have had a negative brand experience on mobile are 62% less likely to purchase from this brand in the future.
3. Mobile users are 5X more likely to abandon a task if the website isn’t optimized for mobile.

Statistics on Usability

1. About 85% of adult users expect a business’ mobile page to be as good or better than the desktop version.
2. About 75% of consumers form their opinion about a website’s credibility based solely on its aesthetics.
3. According to Measuring U, 85% of issues related to UX can be detected by performing a usability test on a group of five users.
4. 40% of users prefer self-service over human contact.
5. 66% of adults believe that the best online user experience they can receive is a company valuing their time.

Read further:

• How to easily benchmark the ROI of UX
• The 3 UX activities with the highest ROI
• How good UI UX design drive the success of your product