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How to launch a successful MVP? Data shows that one-third to half of new products fail after the launch. In this post we dive into the things you want to avoid when launching your MVP.

5 Things to avoid when creating an MVP

 

When it comes to creating a minimum viable product or MVP, there are a few things you’ll want to avoid for a  successful lunch.

 

Data shows that one-third to half of new products fail after the launch.

So what are the things to avoid when you’re planning your launch?

 

First of all, make sure you’re solving the right problem.

 

A minimum viable product, or MVP, is a product with just enough features to be usable by early customers. The graph below shows that no market need is the #1 cause of failure of companies in general.

Main-reasons-of-startup-businesses-failures

Source: CB Insights

The goal of an MVP is to gather feedback and learn as much as possible about the market for a new product. While the MVP approach can help get a new product off the ground quickly, it’s important to remember that skipping the research phase can lead to big problems down the road. Without a solid understanding of the problem you’re trying to solve, it’s easy to build something that no one wants or needs.

So, if you’re thinking of launching an MVP, make sure you’ve done your homework first. Otherwise, you might end up wasting a lot of time and money on a product that customers don’t really need.

 

Trust users – but not too much

 

It may seems strange to hear this from a UX guy. But as we all know, there’s a difference between our intention and our actions. The same goes for the feedback you collect in the research phase. So, while it’s essential not to skip this phase, it’s also important to put the data you collect in the right perspective. Once you launch your MVP, many things will be different than expected.

Yes, 5 people in 15 said in an interview they’d pay for your app. So you should convert 33% of your traffic, right? Wrong.

Especially if your product doesn’t exist yet (which is the case with MVPs), answers to surveys are aspirational. Users will act slightly differently from what they say.

 

Don’t design your product for everybody

 

Identify the right persona and target them with your design. After all, your ideal customer will be the primary user of your product and therefore the most important factor of success.

How do you make sure you clearly define your target customer?

That’s when persona templates come in handy. You find here a link to using one. When sketching your persona t is important to understand their needs and motivations; what are they trying to achieve by using your product, and how can you meet their expectations?

By thinking carefully about these factors, you can tailor your MVP specifically for your target customer and create a product that truly hits the mark.

 

Don’t skip the prototype stage

 

One step that is often overlooked is the importance of creating a prototype. A prototype allows you to test your product idea and get valuable feedback from potential customers. By evaluating their reactions and preferences, you can gain insight into how well your product will be received in real life. And by using this information to refine and improve your prototype, you can move forward with greater confidence that your final product will be successful.

 

Don’t underestimate the importance of having the right process

 

The graph below shows how much the adoption of Agile de-risks product launch.

Source: The Standish Group

It’s quite clear that having the right process has a crucial impact on your chances of success. So it’s important to plan ahead what you want to do and ask yourself why you’re doing it. While this sounds obvious, many teams move from one thing to the next without a real plan. Plans feel too “corporate”.

Your plan doesn’t need to be a 60-pages document. An A4 is enough to sketch what you want to do with your product.

 

By avoiding these common mistakes, you’ll be well on your way to creating a successful minimum viable product.

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