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What is a UX consultant

 

A UX consultant is the person who helps you create a user experience that is effective and efficient. They work with you to understand your users and what they need, then design and test prototypes to make sure everything works well. If you’re starting a new startup, or just want to improve your user experience, a UX consultant can help.

 

UX consultants help clients understand who their customers are and what they want

 

 

Any business that wants to be successful needs to have a clear understanding of its customers. Who are they? What do they want? What motivates them? Without this essential understanding, it is difficult to create a product or service that meets customer needs. This is where UX consultants come in. By conducting extensive research and analysis, they help their clients gain greater insights into the minds of their customers. With this valuable information, businesses can make more informed decisions about their products and services, ultimately resulting in greater customer satisfaction.

According to research from the Harvard Business School, there are over 30,000 new products introduced every year, and 95% fail. Given this competitive scenario, there is simply no substitute for a deep understanding of one’s customers.

 

What does a UX consultant do

 

Tech audits

 

As a UX consultant, one of my main responsibilities is to perform in-depth audits of products, such as apps, SaaS products, and websites. These audits involve reviewing everything from the layout and text on each page to the navigational aspects of the design and user flows between different pages. By analyzing these different aspects, I am able to identify areas for improvement and provide actionable recommendations based on my findings. In addition, I also take into account elements like user feedback, and app store reviews. Overall, this role is critical in helping companies improve their digital products by ensuring that they are intuitive, engaging, and optimized for user success.

But differently from a normal UX consultant, my work with Design Accelerator doesn’t stop at giving recommendations.

 

Translating feedback into features

 

Once I’ve identified where the main hurdles are, I then work with product teams and marketers to come up with suggestions to fix what’s wrong. Sometimes this involves talking to users first.

Other times, when there are already sufficient data, I start creating mock-ups, and prototypes and performing usability testing. This allows me to identify any problems or pain points that users may experience when interacting with the product. Through this process, I can work with clients to refine the design and make necessary changes that will improve their customers’ experience.

Whether it’s identifying bottlenecks in an onboarding process or creating a successful referral system, my goal as a UX consultant is always the same: help companies grow with products loved by their users.

 

Roadmaps and user experience strategies

 

Next to the hands-on activity there’s also helping organizations create effective strategies to better engage and convert users. To do this, I must first understand the organization’s goals and objectives. Then I map users’ needs. When I work together with a company, this is typically the first step or the second step after an audit.

Once I have this information, I can begin to develop a plan of action. This plan will involve an experiment-based approach. The goal is to create a strategy to identify those improvements that will become a driver for growth. In doing this, it’s important to always keep in mind the perspective of both the company and the end user.

 

Innovation culture and team engagement

 

There’s no UX consultant or specialist or growth expert that works alone. I work in cross-functional teams, usually with software engineers and marketers. As a UX consultant, one of my main goals is to engage and educate key staff members on the importance of user-centered design.

I facilitate workshops on creating personas, identifying value propositions, and sketching user journeys.

Sprint facilitation

An example of a session I’ve facilitated – fully remote!

Often the first step is to align the whole team on the role that user experience plays in product development and growth. Through these efforts, I help critical staff members become more confident users of UX strategy, ultimately helping them deliver more effective products to their customers.

 

If you’re looking for someone who uses UX as a tool for growth, I’m happy to help. As a previous startup founder, I have much experience talking directly to users, interpreting their needs, and launching new products. Get in touch today to see how I can help you with better engagement and conversion!

Federico Spiezia - ux consultant

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